Going green?

Global Warming! That's the buzzword of the twenty-first century. Turn off your ignition. Turn off the air-conditioner. Turn-off the lights. Save electricity. Save the planet. Save ourselves.

Every individual is now faced with a moral dilemma on how to save the earth from heating up.There is a certain sense of social responsibility that emerges everytime the word is mentioned. Heck! the other day my mom tried to salvage the temperature in Guatemala by shutting down all electrical appliances in the house. But there was no news of it. Next time she might want to try the neighbours and get the entire building involved.

But these are trivial attempts. Individuals do not hold the key to saving the earth. The corporations do. The big multinationals with gigantic industrial plants. The head honchos of the capital world who need the resources to fuel up an engine, or start up an air-conditioner or control the conditions within a refrigerator.

My personal request to these companies is adopt the green leaf. To set standards for themselves and the rest of the world to follow. And it's not like it cannot be achieved. Hindustan lever, Reliance & Maruti are amongst the few Indian companies that have shown the world how to make a profit out of a 'green business'. Change policies, adapt new ones and get rid of the old. This is my personal request to all companies. Please do whatever it takes to make sure that the air in my house gets conditioned. I think Maruti RITZ would be a step towards this – so, I have decided this this is the car I want to buy