Thursday, April 23, 2009

Don’t repeat the past

One look at Indian television and my insides want to spill out. Everything is nothing but a rehash of some good work that was done decades ago. An absolute copy of an old idea put into fresh light owing to the numerous technological advances made in editing, post-production and the actual shoot itself.

Where is the new perspective? Where is the creative leap? Why are we saying and repeating the same ol’ aunt agony tales over and over again? I’ve come to realize that every idea is nothing but a successor of the former.

It’s creative laziness I tell you. To continue on a great line of thought that has been established in advance. And everyone is at it. The advertisers, the media, journalists, television series and cinema etc

I am yet to see something that is remarkably new to the eye. Hope lies in the launching of the Maruti Ritz in May though. From what I hear, The Ritz is completely different from anything done by Maruti before. I’m talking about the new K-12 engine, the roominess, compactness, modern design, aerodynamics, quality, driveability, performance and environmental friendliness. It doesn’t borrow good work done in the past, but is geared to set the benchmark for the future. Because more than car, I expect it to be a concept.

1 comment:

  1. Though Maruti is one of the brand that anyone can trust on with the largest network of workstations and after a great car Swift ..now they are coming with Ritz with a wonderful K-12 engine..The K12M is essentially a 1197cc petrol engine that is capable of putting out 85 PS of power at 6000rpm in its current state of tune. Torque figures stand at 113Nm @ 4500rpm - which should make the Ritz a sprightly performer when it hits showrooms soon. The K12M's technological superiority is showcased in its all-aluminium construction and the extensive use of plastic parts as was with the K10B as well.This kind of engine will be the first time in india that will give out a great mileage that is required for the kind of trafic jam and high fuel prices in india...I am surely going to buy one for myself.Incase anyone needs a additional information on Ritz just click on the below link..http://anishlakdawala.blogspot.com/

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