No contest

If competition is about having the edge, then the Ritz wins hands down. Compared to the other existing B2 segment cars, this new baby by Maruti seems to have the features and advantages that make it a class apart.

Here's a look at some of the innovations that might make you consider buying the latest wheels in town:

· The new K12 engine with high mileage, power and pick up

· Boomerang shaped tail lights complimented by a distinctive curve of the car

· A waterfall designed console for that extra dollop of luxury

· Music controls on steering wheel

· Additional head and leg room

· Effective braking at high speeds and slippery surfaces

· Priced between 3.9-5.2 lakhs making it cost effective

So if that's your budget and you're looking for the best in class, look no further. The Maruti Ritz solves most of the cities problems while giving you great value for your hard earned money. Enjoy!

Conditions Applied

Maturity doesn't come easy. It takes time and effort to gain some. You have to put yourself through the toughest of times to emerge stronger. And when you pull through, the experience only makes you more rich and mature.

The key is to be tested. The one's that have become successful in the world are the ones that have been tested and have yet managed to come out of the situation triumphant.

It's the reason why young cricketers fail when they tour abroad. They haven't been tested there. It's the reason why politicians fail when their portfolio's diversify. They have been tested in those areas. Or the reason why cars don't match up to the different conditions on roads. They are always found wanting.

The new Maruti Ritz which is due the next month, however, claims to be from a different lot. The lot that has been tested, tried and conducted under every possible situation and conditions on European roads. From English cobblestones, through twisty southern Spanish tracks to fast German autobahns, the Maruti Ritz has been well prepared for the journey up ahead.

Add to that a strong and good looking body with a K12 engine that is beefed up with BSIV compliance and you have a car that is revolutionary and revving to go but also been there and done that.

What a Ritz can do...

I'm planning on purchasing the Ritz that's set to be launched next month on Indian roads. Going by what i've heard from car experts and friends who pretend to know alot about cars (there are alot of them) this car is going to be an absolute steal.

There are a host of features and added value applications that will be more than by appreciated by my packed and overworked schedule.

Here's how I plan on utilizing its features to my advantage

Drive to the mountains: It's superlative driveability & safety, comprising of a collapsible steering column, foot-protection-design brake and clutch pedals, front-seatbelt pretensioners and force limiters, energy-absorbing trim, and front, front-side, and curtain airbags makes it a car that I can run away with.
Go shopping: Her strong loking face with sharp lines, bold contours, and chrome accents give the body a sporty, emotionally appealing look while making me look good at the same time.
Take the kids out: With 1150 litres of storage space I can prety much take whoever I want inside my car without complaining.
Go to work: The Ritz comes packed with the new K12 engine which is BSIV compliant. Neither will I be cauing much harm to the environment or my fuel allowance.
Sleep: The rear seat of the splash can be folded down at a flick of the wrist. The interiors are the most soothing blue in the world and the car is 3.7 metres long. sounds like the perfect bedroom. ;)
These are some of the few things that I intend on doing with my Ritz. I'm sure that my demands of her will increase as we continue. But then a great car always rises to the challenges. I know she will too.

K!

Of all the letters in the dictionary, I love the letter ‘K’. It symbolizes the world to me. My name starts with the initial for starters. My first girlfriend shared the same letter. My school starts with the letter ‘K’. Infact, there are a few social circles that insist on calling me the exact same.

I don’t find that demeaning at all. As a matter of fact, I think of it as cool. Because there are a lot of important aspects of history that have been associated with the letter ‘K’.

K2- the second-highest mountain on earth with a peak elevation of 8,611 metres

KGB- the name of the umbrella organization serving as the Soviet Union's premier security agency, secret police, and intelligence agency, from 1954 to 1991.

K9- the popular abbreviation and homophone of canine.

KKK- the name of several past and present secret domestic militant organizations in the United States.

K-Mart- my favourite store in the whole world

And there’s a new ‘K’ that’s doing the social rounds. It’s apparently bigger, better and a serious competition to the existing K-associations.

K12- the new definition engine with 85 PS power, 113 NM torque and an engine capacity of 1197cc. It’s got technologies Adopted for Engine Light Weight, Friction Decrease, and Power Performance Improvement with internationally matched emission standards.

And apparently, the new K12 engine is fitted in the Maruti Ritz, a car to be launched by next month in India.

I am going to purchase that car. After all, I do not want to break the jinx of not being associated with my favourite letter.

Don’t repeat the past

One look at Indian television and my insides want to spill out. Everything is nothing but a rehash of some good work that was done decades ago. An absolute copy of an old idea put into fresh light owing to the numerous technological advances made in editing, post-production and the actual shoot itself.

Where is the new perspective? Where is the creative leap? Why are we saying and repeating the same ol’ aunt agony tales over and over again? I’ve come to realize that every idea is nothing but a successor of the former.

It’s creative laziness I tell you. To continue on a great line of thought that has been established in advance. And everyone is at it. The advertisers, the media, journalists, television series and cinema etc

I am yet to see something that is remarkably new to the eye. Hope lies in the launching of the Maruti Ritz in May though. From what I hear, The Ritz is completely different from anything done by Maruti before. I’m talking about the new K-12 engine, the roominess, compactness, modern design, aerodynamics, quality, driveability, performance and environmental friendliness. It doesn’t borrow good work done in the past, but is geared to set the benchmark for the future. Because more than car, I expect it to be a concept.

Safe and Sound

I was driving down the highway way past mid-night, as I usually do, when I was struck with yet another horrific sight. I say ‘yet another’ mainly due to the familiarity by which it occurs. A mid-sized car was stationed at the side of the road with every possible part of it tattered badly out of shape.

The legal nature of the incident was a road accident and its consequence, fatal. The headlights of the car nearly met each other with the bonnet symmetrically bent at the centre. The glass on the windshield was quite obviously not on it. The occupant’s compartment was heavily pressed which meant that the impact was not head on. Whether or not there were any passengers or survivors I’d never know. Probably the spectators might have a better clue.

But it really worries me. The sight of these accidents. And the afterthought of how it might have panned out. It was probably not the drivers fault. But he shouldn’t be faulted with a car that isn’t crashworthy. We need safer cars, or rather smarter cars. Like the one being dished out by the name of Ritz in the month of May. It incorporates a collapsible steering column in case of an unavoidable collision, an electronic stability program amongst a host other of safety technologies. In all honestly, it would have probably been able to save that drivers life and granted me some sound sleep.

Going green?

Global Warming! That's the buzzword of the twenty-first century. Turn off your ignition. Turn off the air-conditioner. Turn-off the lights. Save electricity. Save the planet. Save ourselves.

Every individual is now faced with a moral dilemma on how to save the earth from heating up.There is a certain sense of social responsibility that emerges everytime the word is mentioned. Heck! the other day my mom tried to salvage the temperature in Guatemala by shutting down all electrical appliances in the house. But there was no news of it. Next time she might want to try the neighbours and get the entire building involved.

But these are trivial attempts. Individuals do not hold the key to saving the earth. The corporations do. The big multinationals with gigantic industrial plants. The head honchos of the capital world who need the resources to fuel up an engine, or start up an air-conditioner or control the conditions within a refrigerator.

My personal request to these companies is adopt the green leaf. To set standards for themselves and the rest of the world to follow. And it's not like it cannot be achieved. Hindustan lever, Reliance & Maruti are amongst the few Indian companies that have shown the world how to make a profit out of a 'green business'. Change policies, adapt new ones and get rid of the old. This is my personal request to all companies. Please do whatever it takes to make sure that the air in my house gets conditioned. I think Maruti RITZ would be a step towards this – so, I have decided this this is the car I want to buy